Although Warner Brothers is still pushing forward with a theatrical release for Tenet at the end of the month, Disney has finally decided to pull the chute on the upcoming release of Mulan. Although they have been closely monitoring Tenet and trying to position themselves around it, this week they have announced that Mulan will mostly be skipping theatres altogether. Instead, they are opting for a surprising option: a premium VOD release only on Disney+ that will require subscribers to pay an additional one-time fee on top of the streaming service’s subscription fee. Hit the jump for more details.
Disney will release Mulan on Disney+ on September 4th for a rental price of $29.99. That is about $10 more than we’ve been seeing most premium VOD releases set at and it also requires a Disney+ subscription. The movie will supposedly still get a theatrical release in territories where Disney+ is not available.
This is by far the biggest movie to go direct to VOD thus far but it is unclear if this represents a new strategy for Disney moving forward. Disney’s CEO Bob Chapek has called this a one-off experiment but you have to wonder if the experiment is a success why they wouldn’t use it for more movies. In particular, Black Widow is next up on their release calendar and is currently scheduled to hit theatres on Nov. 6th. Will you be paying a premium fee to watch Mulan at home via Disney+?