With most traditional movie theatres remaining closed or at least largely empty in the face of COVID-19, drive-in theatres are said to be experiencing a bit of a resurgence across North America this summer. Of course, there are plenty of cities and towns that simply do not have a functioning drive-in theatre nearby, leaving them out of luck. Fortunately, for those who are still looking for a communal moviegoing experience outdoors, Walmart is stepping in to offer up their parking lots as a potential substitute. Starting in August, they will convert 160 of their store parking lots into a touring outdoor cinema experience with special programming planned courtesy of Tribeca Enterprises. Here is an excerpt from the official press release:
“Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles.
Walmart’s drive-in tour will run through October. Additional details will be announced closer to the start of the tour. More information can be found here: walmartdrive-in.com.
Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie.”
Walmart is also serving as a presenting partner for Tribeca Drive-In, which is holding screenings at stadiums in New York, California, Texas and Florida throughout July. Although it is hard to top a real drive-in theatre, these alternatives will no doubt give people somewhere to go during the pandemic and they will potentially have a deep catalogue of films to work from. Are you planning on checking out the Walmart Drive-In?