It’s no secret that AMC has essentially been at war with MoviePass from day one, threatening legal action and calling into question the sustainability of their movie ticket subscription service. Now AMC is finally striking back with a subscription service of their own, and although on the surface they may not be offering quite as much raw value, their program may end up being much more practical for the average moviegoer. The service is called AMC Stubs A-List, and it is an extension of their AMC Stubs Premiere loyalty program that includes many of the same benefits. The key features are as follows:
- Costs $19.95 a month for up to three movies a week
- Includes formats like IMAX and 3D and special AMC locations such as Dine-Ins
- Allows multiple movies a day and the same movie more than once
- Free online reservations
- No blackout dates
As with AMC Stubs Premiere, it also includes discounts on food and drink from concession stands and a point system that can be redeemed for rewards. The service launches on June 26th, at which point you can sign up here. Do you plan on joining AMC Stubs A-List? Do you think this might be the beginning of the end for MoviePass?