Over the past few days, the internet has been perplexed by the arrival of a mysterious teaser for a purported Crocodile Dundee sequel starring Danny McBride as the son of Mick Dundee. A second video soon surfaced, announcing that Chris Hemsworth had also joined the cast of Dundee. No one seemed to believe that the movie was actually real, but on the other hand, no one could figure out what the purpose of the videos were either. Everyone assumed it was an ad campaign of some sort, but for what? Well, it appears that we now have a probable answer, although sadly it is not quite as exciting as you might have hoped. Hit the jump for more details.
According to the Brisbane Times, the Dundee teaser is actually part of a viral marketing campaign for Tourism Australia. This makes sense considering that Chris Hemsworth is a Tourism Australia ambassador and Paul Hogan himself previously appeared in a tourism ad in the ’80s. It is all expected to pay off in a commercial that will air during the Super Bowl next month.
The film’s listed director, Steve Rogers, is an award-winning commercial director who has previously done ads for Nike, Old Spice and Audi, among others. It certainly sounds like the cat is out of the bag, although it remains to be seen if they still have another week and a half of fake promotional materials to release in the meantime. Super Bowl LII will take place on Sun. February 4th. Are you disappointed that Dundee is not a real movie? Could it lead to a sequel finally getting greenlit?