Disney may have a squeaky clean, family-friendly image in the eyes of consumers, but when it comes to the business world, it is a different perception entirely. The Mouse House has become one of the most powerful media companies in the world at least in part due to their use of strong arm strategies and cutthroat tactics. Theatre owners have been complaining for years now about the studio’s strict demands for theatres showing the latest Disney blockbusters, which includes requirements on the number of weeks they must be shown and a higher then normal percentage of the profits. Now some theatres are reportedly taking a stand and refusing to show Star Wars: The Last Jedi because the demands have simply become too much. Hit the jump for more details.

According to the Wall Street Journal, theatre owners are calling Disney’s demands for Star Wars: The Last Jedi “the most onerous they’ve ever seen.” The top secret terms supposedly state that Disney will take 65% of the revenue from ticket sales (most studios generally take 55% to 60% domestically) and the movie must play in their largest auditorium for at least four weeks (the usual Disney requirement is two weeks). If they break any part of the agreement, Disney’s take will increase to 70%.

As a result, some theatres have decided not to show The Last Jedi (although most probably still will). It is the smaller theatres with only a few screens that will be hurt most by the demands, because they cannot afford to have one screen locked down for an entire month over the busy holiday season. This isn’t the first time exhibitors have complained about Disney. When The Avengers: Age of Ultron hit theatres in 2015, the studio placed strict rules on the ticket prices and the number of matinee screenings to maximize the amount of money being made. What do you think, are these terms unfair or is Disney completely justified in what they are doing?