CES is currently underway this week in Las Vegas, and although there are a handful of movie-related things to discuss (4K Blu-ray players!), there was also an interesting keynote presentation from Netflix. CEO Reed Hastings announced that the streaming service has just launched in 130 new countries as of today, bringing their total reach to approximately 190 countries. He also claimed that users streamed a total of 42.5 billion hours of entertainment via Netflix last year. In addition to that, he revealed an interesting bit of information about where a lot of those hours came from. Apparently Adam Sandler’s The Ridiculous Six has already become their most popular movie ever (and that’s including licensed content). Here’s what he had to say:
“The Ridiculous Six, by way of example, in the first 30 days on Netflix it’s been the most-watched movie in the history of Netflix. It’s also enjoyed a spot at #1 in every territory we operate in, and in many of them it’s still #1.”
While that may sound surprising, especially given the negative reception the movie has received, it makes a bit of sense. Licensed movies don’t usually debut simultaneously in all regions and they don’t usually appeal to viewers in all regions. Also, Netflix is the only place to see The Ridiculous Six, while most other movies on the service were previously available in theatres and are probably currently available on DVD, Blu-ray and VOD. The real question is whether original movies like this can attract new subscribers and retain existing ones because as more and more licensed stuff disappears from Netflix, this is what we’re going to be getting in its place. Are you surprised by the success of The Ridiculous Six?