A year and a half after The Lego Movie became a surprise hit for Warner Brothers, the animated film is still continuing to spark imitators as more unlikely playthings prepare to become the subject of their very own feature. We’ve seen announcements for Playmobil, Play-doh and Minecraft movies, and in slightly related news, Sony just acquired a pitch for an Emoji movie. Obviously things are once again getting to a ridiculous level in Hollywood as studio execs continue to pore over the pop culture landscape in search of more recognizable family-oriented brands. I suppose it was only a matter of time before someone turned to PEZ, the beloved candy company known for their collectible dispensers with the distinctive flip-up heads. Now those flip dispensers will reportedly be making their way to the big screen as well. Hit the jump for more details.
According to Deadline, a company called Envision Media Arts has entered into a partnership with PEZ Candy Inc. to develop an animated feature film based on their toy dispensers. Cameron Fay will write the script while Lee Nelson and David Buelow (Celeste & Jesse Forever) will produce. Although Fay currently only has a handful of short films to his name, he wrote the script for an upcoming comedy called Brother in Laws starring SNL cast member Taran Killam and he will also be scripting The Three Stooges sequel.
PEZ is an Austrian company that was founded back in 1927 and their candies are now available available worldwide in more than 80 countries. Obviously that’s a pretty huge global brand to work with, but once again the challenge is to come up with a compelling story while also preventing it from becoming a 90-minute advertisement. The other issue is that much of the popularity of PEZ has come from their licensing of other well-known characters and it is unclear if they will be able to bring any of those familiar faces into this film. Do you think anyone else will be able to repeat the success of The Lego Movie or are all of these attempts simply futile?