I have to admit, my initial reaction to this next news story was that it was a leftover April Fool’s joke still floating around on the web. But after giving it another second to sink in, it seems perfectly normal in the current Hollywood climate. After the success of The Lego Movie (which, as we all know, has now spawned a sequel and a couple of spin-offs), all kinds of well-known toys are looking to get their brand up on the big screen. There is already a Playmobil feature film in development as well as a Minecraft movie, so essentially anything that involves building blocks and creativity seems to be a hot commodity right now. That’s why 20th Century Fox is now teaming up with Hasbro for a Play-doh movie and they apparently have Paul Feig interested in directing. Hit the jump for more details.
According to Deadline, 20th Century Fox is in the process of finalizing a deal with Hasbro to produce a Play-doh live action movie. A few years back, Hasbro had a major partnership with Universal to set up several movies based on their toy and board game properties, but after the failure of Battleship, things went sour. Paul Feig (Bridesmaids, The Heat) is said to be in negotiations to direct the Play-doh movie with Jason Micallef (Butter) set to write the script.
Perhaps the biggest surprise about this whole deal is that the project is being envisioned as a live-action movie. Wouldn’t this be the perfect opportunity to do a Claymation-style animated film? I’m assuming there will be plenty of CG Play-doh involved either way, but I wonder if Paul Feig has the same inventiveness that Phil Lord and Chris Miller brought to The Lego Movie. Do you see potential in a Play-doh movie or do you think the success of The Lego Movie was a one time thing?