Earlier this year, Warner Brothers boldly set the release date for their upcoming Man of Steel sequel, Batman v Superman: Dawn of Justice, to be May 6th, 2016 — the same day as a previously unannounced Marvel movie. It was soon revealed that the unannounced Marvel movie was actually Captain America 3, and after Captain America: The Winter Soldier pulled in $95 million on its opening weekend, it was looking like Warner Brothers might be in over their head. Marvel’s Kevin Feige also made it very clear that they would not back down from a fight. Well, now that Guardians of the Galaxy also earned an astounding $94 million, the inevitable happened. Warner Brothers blinked first.
According to a press release from Warner Brothers, Batman v Superman: Dawn of Justice will now hit theatres on March 25th, 2016. That puts the movie up against the Beverly Hills Cop sequel / reboot and religious drama Christ the Lord. Perhaps not coincidentally, all of Zack Snyder’s previous films have been released in March with the exception of Legend of the Guardians: The Owls of Ga’Hoole and Man of Steel.
Clearly this is an admission of defeat for Warner Brothers and it seems crazy for a movie with Superman, Batman and Wonder Woman not to be released during the summer months. However, we’ve seen plenty of movies do well in March including The Hunger Games, Tim Burton’s Alice in Wonderland and Snyder’s own 300. In a show of confidence, Warner Brothers also set release dates for 9 other unannounced films through to 2020, all of which are assumed to be tied to the DC Universe. What do you think, did Warner Brothers do the right thing?