Sony is trying something a little different with their Super Bowl ad for The Amazing Spider-Man 2. Instead of releasing the whole thing online ahead of time, they’ve just released the first 30 seconds, teasing viewers with a bit of a cliffhanger in order to compel them to tune in and see the conclusion. Still, within those 30 seconds, we do get a few glimpses of some big action sequences, a voice over from Electro and a closer look at their mechanical take on Rhino. Is this an improvement on any of the previous trailers? The Amazing Spider-Man 2 hits theatres on May 2nd; check out the first part of the Super Bowl spot after the jump and let us know what you think.