Now that we’re into the second week of May, it seems safe to assume that a trailer has been released for every major film that will be hitting theatres this summer. For the most part, that seems to be true, but with one glaring exception: a trailer for the upcoming 300 prequel, 300: Rise of an Empire is still nowhere to be found. The movie was scheduled to be released on August 2nd where it would compete with 2 Guns and The Smurfs 2, but marketing for the film has been conspicuously absent. Now this week Warner Brothers has announced that they will be pushing the release date all the way back to 2014. The movie will take the release slot originally assigned to Doug Liman’s All You Need is Kill, while the Tom Cruise sci-fi flick will get a summer 2014 release instead. It seems like a wise move, but does this mean we should lower our expectations for the 300 prequel even further?
Warner Brothers issued a press release yesterday announcing the new release dates. Dan Fellman, President of Domestic Distribution, had this to say about it:
“We have tremendous confidence in All You Need is Kill and view it as a perfect tent pole for the Summer frame, with its combination of great cast, compelling story and tremendous action. Moving 300: Rise of an Empire to March 7 continues in the tradition of the first 300, and kicks off the Spring movie-going season in epic style. The film is on track to become all that audiences have come to expect from the franchise.”
Moving from a summer release to March seems to have worked out quite well for G.I. Joe: Retaliation, but that movie had already been building up positive buzz before the delay was announced. Paramount also used the extra time to post-convert it to 3D. There is no mention of why 300: Rise of an Empire was not ready for an August release, but it seems like they simply realized that it could not compete with some of the other movies coming out this summer. Do you think this was a good decision? Are you still looking forward to 300: Rise of an Empire?