Putting aside Hamlet 2 and his supporting roles in movies like Tropic Thunder and The Other Guys, Steve Coogan still has not really broken through to a mainstream audience in North America. On the other side of the pond, however, he is a well-established comedian with a handful of popular TV shows under his belt. Perhaps the most successful of these is the BBC’s I’m Alan Partridge, starring Coogan as a self-absorbed, socially awkward TV and radio personality. Now, for the first time ever, Alan Partridge is coming to the big screen.

The movie, which is apparently titled Alan Partridge is in Alpha Papa, seems to be a continuation of the TV series which ended in 2002. Alan Partridge is still working as a radio DJ for North Norfolk Digital, but things get complicated when his employer is acquired by a large media conglomerate. Although initial rumours pegged this as a movie about Alan Partridge coming to America, they ultimately decided that wouldn’t be appropriate for the character. Alan Partridge is in Alpha Papa hits theatres in the U.K. on August 7th; check out the teaser trailer after the jump and see what you think.