Sacha Baron Cohen’s The Dictator Super Bowl Trailer

Posted by on February 2nd, 2012   Filed under: Comedy, Trailers

Well if you’re not too concerned about spoiling the Super Bowl experience for yourself, you can watch yet another Super Bowl trailer a few days before it airs during the big game. Paramount clearly has high hopes for Sacha Baron Cohen’s The Dictator this summer, but unfortunately so far the marketing has been pretty underwhelming. This new TV spot doesn’t add much aside from a quick Super Bowl-specific one-liner from Sacha Baron Cohen that is sure to inspire groans at Super Bowl parties everywhere. I’m hoping to be surprised by this one, but something tells me it could be Sacha Baron Cohen’s first real misfire. The Dictator hits theatres on May 11th, 2012; check out the TV spot after the jump and see what you think.



  • Sacha must be in to green tech. because that sh*t was RECYCLED!!

  • Colin

    Still not funny, still sounds like Sandler and Borat had a boring child.

  • Mel

    I wouldn’t say it’s his first misfire, the Ali G movie Indahouse which came out before Borat was pretty terrible. Scripted comedy definitely doesn’t seem to come as naturally to him as in-character improv does.

  • Goon

    Yeah, Indahouse was the misfire.

    I actually am in the minority that thinks this will be more MacGruber kinda failure than Love Guru kinda failure.

    As in… I don’t think it will make money, but it will have some degree of a cultish, appreciative audience. Among the comedy nerd podcasts I listen to I’ve heard a lot of things about the making of it that give me a lot of faith in it.