Two years ago, everyone was buzzing about the fact that The Hangover had just passed Beverly Hills Cop as the highest grossing R-rated comedy ever. Now that The Hangover Part II has come and obliterated the same record again, no one seems to be very interested in that story, let alone the fact that it is currently the biggest movie of 2011 thus far. Instead, everyone can’t stop talking about the new surprise hit of the summer, Paul Feig’s Bridesmaids. After a decent opening back in May, it has quietly continued to make money all summer long, and has since become producer Judd Apatow biggest hit to date. What’s more, it is also on the verge of becoming the highest grossing R-rated female comedy of all time. Can you believe it?
According to The Hollywood Reporter, Bridesmaids was on track to pass Knocked Up‘s $148,768,000 domestic gross last night as Judd Apatow’s most successful movie to date and Universal’s most successful R-rated comedy. Although we won’t know for sure until later today, it seems safe to assume that it actually did. Granted, Knocked Up has made a fair bit more money internationally, but this is still an impressive accomplishment for a movie that many people had been betting against from the start. If all things go well, it should also pass Sex and the City sometime this weekend to become the top female R-rated comedy (a subcategory that admittedly doesn’t have very many entries).
So how can we explain the film’s success? It seems like the idea of making a chick flick appeal to both men and women paid off for them. However, it also seems that every summer there is one particular comedy that gets strong word of mouth and becomes a surprise hit, and this time around it was Bridesmaids. I think you can bet on a sequel, although by the time it gets here everyone will probably be over it and it will be forgotten in favour of the next big thing. Either way, it’s nice to see a good movie being successful for once. Are you surprised that Bridesmaids has done so well and does it deserve all the success it has received?