In theory, it’s a great idea to debut the very first trailer for a summer blockbuster during the Super Bowl. You have instant access to millions of male eyeballs all at once, and there’s a good chance they will all be talking about it afterward if you can wow them. Of course, the downside is that the spots are so damn expensive that you’re only going to have 30 seconds to make an impression. In the case of Captain America: The First Avenger, those 30 seconds just fly by. I guess it’s not a bad thing that this commercial leaves you wanting more, but at the same time, it’s frustrating that the first look at this highly-anticipated movie is so damn short.
We get a good look at Chris Evans’ transformation to a bulked up physique, a couple of brief slow-mo action shots, a half second glimpse at the Red Skull, and then Hayley Atwell as Peggy Carter. With so much squeezed in, it’s difficult to judge, but I’m definitely feeling pretty optimistic about this flick. What do you think, does the first trailer get the job done? Captain America: The First Avenger hits theatres on July 22nd; check out the Super Bowl commercial after the jump.