And so it begins. The third Transformers movie is now just seven months away, and the wheels of the gigantic marketing machine are slowly starting to spin back to life. When I say slowly, I mean, slowly. The first teaser trailer for the film has arrived online today, and at two and a half minutes it is definitely one of the longest “announcement trailers” I’ve ever seen — especially considering the fact that there is very little pay off at the end. It all builds up to the eye of a giant Transformer that morphs into a psychedelic whirling vortex of haphazard CG gears and whirring mechanical sounds. Michael Bay loves that shit.
He also took it upon himself to rewrite history, which I guess is kind of cool. Apparently when Apollo 11 disappeared on the other side of the moon and Neil Armstrong and Buzz Aldrin walked on the surface, they also secretly stumbled across a massive robot. Makes sense. I was wondering why the hell Bay decided to essentially name the next movie after a Pink Floyd album, but I guess there is a loose connection to the story after all. Anyway, I don’t think there’s much more to say about the teaser, except… is that supposed to be Unicron? If so, isn’t he actually supposed to be like, bigger than the moon? Transformers: Dark of the Moon hits theatres on July 1st, 2011. Check out the trailer in HD over at Apple.com, or watch an embedded version after the jump.