Faster’s poor box office performance was not due to bad marketing or the competition. Maybe if the film were released in the dead zone (Jan-Feb) it might have done somewhat better. But I think the gig is up in terms of Dwayne Johnson’s box office appeal. I was a big of him as the Rock and eagerly awaited his turn to movies. At first his stuff was OK, typical dumb action stuff, but he showed potential and I think people were intrigued more by the potential than what actually has come out. His most recent movies have been lackluster at best. He got sidetracked onto the kiddie movies. It’s too early in his career for that. Maybe he saw what Arnold did and figured he needs a mix of hard action and kid stuff. But I think it just confuses the public as to what kind of star he is. If he wants to try to kickstart things again then perhaps Faster was not the movie for that. But maybe it’s a necessary step. His next 2 or 3 movies will show if he actually has it. But I have my doubts from what I’m hearing he has in the works.