Well, it sounds like we definitely won’t be rid of the Harry Potter series even after the final installment hits theatres next year. Clearly J.K. Rowling’s books have made far too much money for Warner Brothers and they simply can’t let them go. Word on the street is that all of the films will be undergoing a conversion to 3-D so that they can be re-released in theatres, and eventually released on 3-D Blu-ray as well. I’m not sure if we should be surprised about this, but Harry Potter and the Deathly Hallows: Part 1 was originally supposed to get a 3-D release until Warners decided to cancel it at the last minute because the quality wasn’t good enough. Hopefully they will at least give themselves enough time to create decent transfers in this case… if such a thing is even actually possible.
Harry Potter and the Deathly Hallows: Part 2 is still expected to get released in 3-D in July, so I suppose we’ll find out then whether or not this whole plan is even remotely worthwhile. The re-release announcement was tucked away in an article on The Hollywood Reporter about the opening weekend for the most recent film, and it indicates that the 3-D re-issues will only hit select theatres. The reason? According to Warner Brothers’ head of domestic distribution, Dan Fellman: “I don’t think a wide theatrical re-release could sustain the costs of a modern marketing campaign.” I’m a bit surprised they aren’t re-releasing all of the movies again prior to the finale, with or without the 3-D. So what do all you muggles out there think? Would you pay to see all of the Harry Potter movies again in 3-D, or is this just too much Potter?