I don’t think there is a movie-related topic that has been subject to more debate over the last year than 3-D. Avatar hyped the technology and then legitimized it, and we’ve been feeling the consequences ever since. Movies like Alice in Wonderland and Clash of the Titans both made heaps of money at the box office thanks to the higher ticket prices, and many respectable directors have said that they truly think 3-D is the future of cinema. Still, some moviegoers remain skeptical, and an interesting chart popped up over on The Wrap this week that would seem to indicate that mainstream audiences are slowly cooling off on the idea of 3-D. Could the novelty be wearing off already?
The statistics in the chart show the percentage of opening weekend box office dollars that come from 3-D screenings, and curiously, the percentages seem to be dropping, which is certainly not something that I would expect. However, it is lacking a few of the year’s 3-D releases; Clash of the Titans in particular is missing, although 3-D supposedly accounted for only 52% of its opening weekend. Statistics can always be twisted around, but I do wonder if people are getting bored with the format since nothing as stunning as Avatar has come along this year. Perhaps Tron: Legacy will win people over again, but until then, the rest of the year’s 3-D films could continue to suffer. What do you think, are these stats completely bogus or is interest in 3-D actually fading? Are audiences rejecting it or are people just learning to pick and choose which movies they see in 3-D? Could 3-D die out before filmmakers tap into the full potential of this new technology? Give us your thoughts here on Open Forum Friday.