Apparently someone out there thinks that geeks need to smell better… go figure. As a promotional tie-in for the upcoming Iron Man 2 film, Diesel is releasing a special red clenched fist bottle of their Only The Brave cologne for men. The bottles will come packaged with reprints of various Marvel comic book issues featuring Iron Man. After the Star Trek cologne that was released last year, it seems that this is a new frontier in movie merchandising. Too bad they’re catering to the wrong crowd.

For those who are wondering, the scent is described as “top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood.” Mandarin… that’s a reference to one of Iron Man’s arch enemies right? Clever. If you want to start attracting ladies like Tony Stark, it will only set you back $67.50 per 2.5-ounce bottle when this manly fragrance hits stores next month. You will also be able to order it online here. Here’s to hoping this year’s Comic Con will smell just a little bit prettier.