Sunday’s Oscar ceremony may have been dull, rushed, and occasionally downright embarrassing, but for producers Adam Shankman and Bill Mechanic, they still managed to achieve the only goal that really mattered: TV ratings were up 14% over last year. Not that it would take much to improve on the past couple of years; the 2008 Academy Awards were the lowest-rated telecast since Nielsen started tracking them back in 1974. According to estimates, this year’s show scored an average of 41.3 million viewers, which makes it the “most watched entertainment broadcast since 2005″.
There were a number drastic changes this year (expanding to 10 Best Picture nominees, cutting out performances for Best Original Song, including more young stars like Taylor Lautner and Kristen Stewart), but in the end, I don’t really think any of that mattered. The main reason that people tuned in was because the highest-grossing movie of all-time was up for Best Picture. Of course, since it ended up losing to The Hurt Locker, I don’t know if that really gives mainstream viewers much of a reason to tune in next year. What did you think of this year’s broadcast? Should they keep the same format for next year?