Comments on: Universal Sued for The Fourth Kind Viral Marketing Misfire https://filmjunk.com/2009/11/16/universal-sued-for-the-fourth-kind-viral-marketing-misfire/ The World's Longest-Running Movie Podcast Fri, 24 Sep 2021 00:22:00 +0000 hourly 1 https://wordpress.org/?v=4.1.33 By: Tristram https://filmjunk.com/2009/11/16/universal-sued-for-the-fourth-kind-viral-marketing-misfire/comment-page-1/#comment-916680 Sat, 04 Sep 2010 13:47:38 +0000 http://www.filmjunk.com/?p=28855#comment-916680 The real mind boggling issue is that Universal, like the sneaky fucks that they are, thought they could get away with falsifying the history of a region in Alaska. If this is not shocking to you, then I don’t know what to say.
We’re in a day and age where information on the Internet is overtaking print. This mischievous act is akin to what publishing fake newspaper articles would have been 20 years ago.

I suppose, if one takes a step back, there’s no knowing what Universal’s rhetoric would have been had their stunt not been discovered. Still, it begs the question whether they ever intended to reveal it as a hoax or not.

Yet this is only proof of the most vile decadence in our society — where we must twist the truth to our will, because the creative genius has plummeted to such depths that it is inadequate to make us dream. Thank God for the few talented minds still alive.

]]> By: rus in chicago https://filmjunk.com/2009/11/16/universal-sued-for-the-fourth-kind-viral-marketing-misfire/comment-page-1/#comment-660695 Tue, 17 Nov 2009 02:39:20 +0000 http://www.filmjunk.com/?p=28855#comment-660695 calm down, they only errored using a real newspaper. plenty of promotions and films use fake news outlets all the time to help “suspend disbelief”. none of you had ever heard of “The Fairbanks Daily News-Miner” before this and if it showed up on a website or in the film you would have to guess if it was real or not. how many people really would search to see if the news outlet was real. answer, like 1 in 100. they had the 20gs budgeted in their marketing already.

]]> By: Andrew James https://filmjunk.com/2009/11/16/universal-sued-for-the-fourth-kind-viral-marketing-misfire/comment-page-1/#comment-660568 Mon, 16 Nov 2009 21:07:34 +0000 http://www.filmjunk.com/?p=28855#comment-660568 I couldn’t care less about the movie itself, but telling people that a reputable newspaper is printing conspiracy theories and lies should be downright illegal – and apparently it is.

“eroding confidence in the world of journalism” = god damn right. As you said, they are bone heads. Newspapers are having a tough time nowadays as it is.

]]> By: Rusty James https://filmjunk.com/2009/11/16/universal-sued-for-the-fourth-kind-viral-marketing-misfire/comment-page-1/#comment-660546 Mon, 16 Nov 2009 20:19:53 +0000 http://www.filmjunk.com/?p=28855#comment-660546 this film’s continuing misfortunes are humorous to me. Christopher Guest should make a movie about it.

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