The movie rental market is about to get a whole lot smaller. As Blockbuster continues to try to compete with the success of Redbox by launching their own Blockbuster Express line of DVD rental kiosks, they’ve come up with an idea that they hope will give them an edge in this cutthroat business. They’ve begun rolling out digital kiosks that now distribute movies on 24×32 mm SD Cards.
As wacky as it might sound, they are hoping that this new format will combat two of the biggest inconveniences with DVD rentals: scratched discs and the necessity to return the movie to a store or kiosk. The SD cards will not need to be returned, and instead the content on the card will expire after a certain period of time. Also, a kiosk would never run out of copies of a particular movie since the machine would simply be transferring data to a blank card on the fly for every customer.
Obviously the big problem with this idea right now is that the average person still has no way to play movies from SD cards, but they are hoping that as cell phones, portable media devices and laptops continue to add SD card readers as standard hardware, along with new TV models, this may become more attractive to the general public. What do you think, is this forward thinking or will everyone be streaming their movie rentals before this ever catches on? Can you see yourself bringing home a tiny memory card when you want to watch a movie on the weekend?