While there still seems to be plenty of disagreement over whether or not this year’s summer movie season was a hit or miss in terms of quality, there’s no debating the fact that it was a huge hit from a commercial standpoint. According to Variety, the summer of 2009 has already outgrossed 2007, the previous high mark for summer box office revenue. The total is currently sitting at $4.17 billion (compared to 2007’s $4.16 billion), and that doesn’t even include the forthcoming Labour Day weekend.
Clearly this stands as a testament to the fact that the movie industry is not only recession proof, but also piracy proof as well. Next time someone goes off whining about a leaked workprint, I think it may fall on deaf ears. The question remains, what exactly was it about this summer line-up that managed to bring in so much cash? Clearly Transformers: Revenge of the Fallen and Harry Potter and the Half-Blood Prince were the two biggest contributors, but in general, 2009 seemed to have a few less sequels and threequels than 2007. I’d be curious to know how much of the summer gross can be accredited to movies that were shown in digital 3-D. Are you surprised by this summer’s triumphant take, or not so much?