Looks like the whole “movie based on a toy line” trend is only going to get worse after the relative success of G.I. Joe: The Rise of Cobra. Warner Brothers have announced plans to develop a movie based on the world’s most popular building block toy, Lego! Dan and Kevin Hageman (Hotel Transylvania) will write the script, which is being described as both a family comedy and an action adventure that combines CG and live actors. Dan Lin (Terminator Salvation, Shorts, Sherlock Holmes) will produce.
To a certain extent, a Lego movie kind of makes sense; there have been a number of fun Lego-based video games, although they also combined popular movie franchises such as Star Wars, Indiana Jones and Batman. On the other hand, studios have got to realize that there’s a big difference between Transformers and G.I. Joe, which have established characters and a built-in storyline, and some of these other toys (ie. View-Master). What do you think, can a Lego movie actually work, or is this just more ludicrous nonsense siphoning money and resources from Hollywood?