I have to admit I don’t know much about the book I Hope They Serve Beer in Hell, except that it’s written by a blogger named Tucker Max, who supposedly offers true accounts of his drunken antics and sexual encounters to the delight of douchebags and meatheads the world over. Somehow he managed to talk Richard Kelly into producing a movie based on the book through Darko Entertainment, and now here we are, looking at the first trailer. I was somewhat interested based on the fact that it sounded like an edgy, independent film that would be getting a decent release, but after watching the trailer I’m not convinced that this will be anything other than a generic, mildly shocking sex comedy.
I suspect that the appeal of Max’s stories come from his writing style and the fact that they at least feel like they could be true. None of this seems to come through in the movie, which appears to be a mean-spirited, gaudier version of Entourage. The film is directed by Bob Gosse (Julie Johnson, Niagara, Niagara), and stars Matt Czuchry (Gilmore Girls), Geoff Stults (October Road) and Jesse Bradford (Swimfan). Tucker Max writes on the movie’s official blog that the trailer is way tamer than the movie itself… wow, can’t wait for that red band! I Hope They Serve Beer in Hell hits theatres on September 25th. Check out the trailer after the jump.