It seems we can’t go a day without another blogger-inspired boycott cropping up on the internet. Everyone’s got something to complain about, and as soon as they get frustrated enough, they run to their computer and try to get a few friends riled up as well. It seems that with the release of Star Trek in IMAX this past weekend, a dirty little secret was exposed with regards to the screens at certain Regal and AMC theatres, leading to some unsatisfied customers. Is it worth boycotting over? Well, let’s calmly check out the details and then you can decide for yourself.
When you go to see a movie at an IMAX theatre, the general understanding is that you’re going to see it on a big ass screen that is over 70 feet tall. The movie may or may not have footage that was actually shot to fit the entire screen (The Dark Knight is one of the few that did) and it may or may not be in 3-D, but either way, you’re getting a much bigger image that basically encompasses all of your peripheral vision. Whether or not we actually need a screen this big is up for debate, but the fact of the matter is, you are paying an extra $5 for that screen size, and IMAX is pushing this idea that it is the ultimate way to experience a major blockbuster film.
So what happens when go out of your way to find an IMAX theatre and pay an extra $5 for a ticket, only to watch the movie on a screen that is only slightly larger than usual? Well, if you’re comedian Aziz Ansari of Human Giant/Parks and Recreation fame, you get pretty pissed off, then go blog about it. It seems that IMAX has started slapping their name on theatres that simply have the IMAX digital system for high quality picture and sound. Which might be okay… if they weren’t charging extra money for it! Isn’t it bad enough that we’re already getting charged extra for 3-D movies (also arguably a scam)? In the end, I don’t know if I’d go so far as to call for a BOYCOTT, but you should definitely be aware of what you’re getting before you buy a ticket. Maybe some people do actually feel that the quality of The IMAX Experience® is still worth the extra cash. What do you think, are IMAX theatres worth the extra money? Would you still pay extra without the bigger screen size?