Every now and then we post cool commercials here on Film Junk, and I thought this one might be something that a lot of people are interested in. Basically it’s an ad for the new Philips Carousel LCD TV, which features a massive 21:9 screen, the same size that movie theatres use. In order to come up with something appropriately cinematic, they decided to create the ultimate bullet time moment.

Directed by Adam Berg and produced by Stink Digital (the same people that re-interpreted action movies as French New Wave films), it’s a two minute long freeze frame of a crime scene where a bunch of crooks wearing clown masks (obviously inspired by The Dark Knight) are in the midst of a gun fight with police. The camera swoops around and takes in all the action. You can also see an interactive version of the commercial that allows you to see additional content and behind-the-scenes footage over at www.cinema.philips.com. Pretty cool, right? (Thanks to Pete for the heads up.)