In a surprising announcement, My Bloody Valentine remake director Patrick Lussier has stated that Lionsgate has no intention on producing a follow-up. This news is especially shocking considering the movie only cost approximately 15 million to make and raked in over 50 million domestically, with another 20 million internationally. Not a bad take for a relatively low-budget horror movie.

While I can’t say I’m terribly upset by the news, My Bloody Valentine did have at least one scene that made it all worthwhile and raised it above the abysmal Friday The 13th and Halloween remakes. Still, I’m curious as to why Lionsgate would decide to pull the plug on a potentially lucrative franchise to match the success of Saw. If I had to guess, I imagine they may realize that the main draw of My Bloody Valentine, that is, the gimmicky 3-D, won’t be as fresh when the next installment rolls off the line. Is it wrong that a studio deciding against milking a franchise for all it’s worth confuses me?