8 Kilomètres, Vingt-Quatre Heures, and Dial Hard

What a wonderful way to enter the long weekend. Stella Artois is running an ad campaign where they filter modern movies through the French New Wave of the 50s and 60s. The three shorts shown below are 8 Kilomètres (8 Miles), the delightfully existential Vingt-Quatre Heures (24), and my favourite, Dial Hard (12 Rounds). Now these are reimaginings I can get behind. I would pay cash money for a full-length featuring Inspector Meqlain. That cat is one cool customer. What movies would you most want to see get the same treatment?

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  • swarez

    Come on Wintle, a short is called Dial Hard and you think it’s a riff on 12 Rounds? Really?
    Wouldn’t Die Hard 3 be more accurate?

  • Maopheus

    The name Inspector Meqlain is a dead giveaway.

  • Glendon

    Harold & Kumar Go To White Castle reimagined as The Seventh Seal

  • Yeah, definitely Die Hard with the riddles and such. Hilarious spoofs though.

  • Perhaps The Stella fellas have been watching Flight of the Conchords. Here is it done way better: http://www.youtube.com/watch?v=X5hrUGFhsXo

  • On the Dial hard thing. The inspectors name is Jean Meqlain = John McClane = Yipie Kiy Yay MFs!

  • You can’t really compare the Conchords clip to these. The Conchords are emulating the scopitone, while the Stella spots are meant to reflect feature films. They’re two completely different forms!

  • And what the fuck is this Die Hard you guys keep bringing up? Is it some sort of 12 Rounds knock-off?

  • swarez

    Yeah, for some reason they made four of those pieces of shit.

  • I love this shit. They had a nice budget for that Dial H short. Period cars in that wide shot in the French Riviera, awesome. I love that companies are doing more creative, arty viral marketing.