Here you go horror fans… this is what you’ve been waiting for so many years to see. Sam Raimi is back in the director’s chair and is ready to bring us back to his roots. The first trailer for Drag Me To Hell has finally arrived! Things have changed quite a bit since Sam Raimi gave us his Evil Dead trilogy, and although this lacks the low budget urgency of those films, the cinematography looks gorgeous (DP Peter Deming previously worked with Raimi on Evil Dead 2, but has since done such films as The Jacket, I Heart Huckabees and Mulholland Dr.).
The trailer proclaims this to be “The Return of True Horror”, but if you ask me, it seems like Drag Me To Hell might be Raimi’s way of merging both Asian and North American horror sensibilities. It’s interesting that his production company Ghost House Pictures was the one responsible for the remakes of The Grudge films, and this movie involves a decidedly Grudge-like curse. At the same time, the trailer hints at some good old-fashioned blood and gore as well. Drag Me To Hell will premiere at SXSW later this month, but hits theatres everywhere on May 29th. What do you think?