Matthew McConaughey Launches J.K. Livin’ Clothing Line

This could be the most exciting news I’ve heard all week. It seems that Matthew McConaughey, star of such films as Dazed and Confused, Edtv, Reign of Fire and Fool’s Gold is launching his own clothing line!

J.K. Livin’ is the name of McConaughey’s own production company, and now the J.K. Livin’ logo will also be emblazoned on t-shirts, hoodies, sweatshirts and other paraphernalia. It comes from his classic line in Richard Linklater’s Dazed and Confused: “You just gotta keep livin’ man, L-I-V-I-N.” The phrase helped him get through some rough times including the death of his father, and the motto has stuck with him after all these years. Now he wants to help spread the love. Just remember:

“j.k. livin is not a rulebook, it’s a lifestyle. Because everyone can apply it differently, we decided to start the j.k. livin family so you too, can apply j.k. livin to your own life, in your own way.”

Truer words have never been spoken, brah. Check out his newly launched e-store via the link below.

» Related Link: J.K. Livin Store

  • Captain N


  • Oh my God I think I just shit my pants!

  • Ian

    But … if it’s a “lifestyle” then isn’t that a rulebook for livin’? Like:

    1) “He let’s get some ice cream for those kids.”
    2) “Naw.”
    1) “Why not it’s hot out and they look like they would really like it.”
    2) “It’s kinda pandering and you know that’s just not my style … it’s kind of a rule with me.”