Coming out of Transformers screenings this week, a lot of people have apparently been intrigued by one of the trailers attached to it, advertising some sort of disaster or monster movie produced by Lost creator J.J. Abrams. The strange thing is that the trailer contained no title for the film, only the name of Abrams as a producer and a release date of Jan. 18th, 2008. Boneheaded premature advertising, or brilliant viral marketing campaign? My money is on the latter, as they’ve got a lot of people talking about this thing.
The lack of a title obviously surprised and frustrated people in the theatre (I even heard people desperately shouting “What’s it called???”), and to make matters worse, there is next to no information about the movie on the internet, and the trailer itself is not online. Until now. It was only a matter of time, but some people managed to record bootleg copies of the teaser and leak it onto YouTube. It’s unclear whether or not these videos will get pulled down in the near future… maybe it was all part of their marketing plan. Either way, the movie looks quite cool. There has been some speculation that it might actually be a new Godzilla movie (reinforced by the mention in the teaser of one of the characters going to Japan). However, the movie apparently goes under the codename “Cloverfield” for the time being, and has also been reportedly called “Felicity gets Freaky” (most likely referring to another Abrams-produced TV series). The only other thing we know is that Lost writer Drew Goddard has penned the flick, while Matt Reeves (The Pallbearer) will direct. Check out the leaked teaser trailer below.