Regal Cinemas Roll Out Guest Response System to Reduce Theatre Annoyances

We first heard about the Regal Cinemas’ proposed Guest Response System sometime last year, and we gave the idea a big thumbs up. Moviegoers would receive remote devices that allow them to silently page theatre staff if something is annoying them, whether it be another person talking or making noise, something wrong with the picture, or (god forbid) movie piracy! Well after some successful testing in a few cities, as of this week they began rolling out the devices to 114 theatres across the U.S. Those doing the snitching become members of the Regal Crown Club loyalty program, which allows them to accumulate credits toward future box office and concession stand purchases.

You can see if your local theatre is involved by checking this list; unfortunately there are currently no Regal Cinemas in Canada so for the time being we are out of luck. Is something like this enough to convince you to choose Regal over another competing cineplex? For those who have been to one of the aforementioned theatres, please let us know if it improved the quality of your experience. Either way it seems like a step in the right direction, and we can only hope other theatre chains will follow suit.

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  • I’m convinced.

    They should just give us tasers.

  • cropsaius

    What is the point in having different buttons?

  • I am guessing so they know whether or call an usher, projectionist or the police??

    What I am curious about is how they identify who the problem person in the theatre is, while still maintaining anonymity for the so-called snitch.

  • As I continue to attend the theater with some regularity and spend upwards of nine dollars to see a film among strangers who give less of a shit about my personal enjoyment of the movie than they do about listening to one of the dozen pre-picture messages about turning off their cell phones or discussing their plans for the weekend during the feature, I wonder if it isn’t time for some sort of “snitch” system like this. However I still feel like a feature of this caliber will cause more harm than good. I mean, does each and every person in the theater get one of these? How many idiotic high school students will be fucking with them during the movie and how many of them will get lost, stolen, broken, or covered with whatever sticky shit people manage to get on the floors and seats of the theater? It almost doesn’t seem worth the trouble. Then again, I saw an evening showing of Bug yesterday with a friend and we were alone in the theater with only two other moviegoers. Even without the anonymity of a large crowd, the other two not only talked during the film, but one of them also neglected to turn of their mother fucking cell phone. How can human beings be such fucking selfish, moronic douche bags? Perhaps what we really need is a large, muscular, short-tempered man wearing a shirt with bold glow in the dark letters that read “SHUT UP!” and wielding a board with nails in it and the full immunity to use it in every theater. This may seem like I’m over-reacting a bit, but when I saw Spiderman 3 the day after it came out in theaters, a man with two small children in the packed theater sat quietly as one of them proceeded to repeatedly stand on the top of the seats in front of him and jump off as though he was in the playground area of a fast food restaurant, giggling and talking at normal volume all the while. I’m telling you…big men with sharp objects will do the trick like no hand-held tattle-tale machine ever will.

  • Goon

    i tend to agree with Rian… how the hell does this NOT get abused and who knows how many of these devices NOT get destroyed or taken as keepsakes?

  • They don’t hand them out to everyone, just people in the Regal Crown Club loyalty program.

  • Any idea how you become a member of the club?

  • You have to initiate a blood pact with the founder of Regal Cinemas in his padio in Detroit.