While at a screening for Pan’s Labyrinth last week (best movie of the year, by the way), this advertisement ran for a group called “Equality Rules”. Half the audience laughed at the over the top “Clerks”-ish situation, the other half was quite upset and even spoke against other people in the audience for laughing. You can count me among those that found the situation, choices of words and the presentation funny. You have to admit, with that setup and the way advertisements try to throw people, it could have turned into an ad for any number of things. The question is, was this first section of the ad intended to be funny, or were advertisers serious yet just too dumb to realize you dont mix PSAs explaining the horrors of abuse with clever or funny situations/presentation. Whatever it is, these ads are not the sole example of this “its not okay when X does it” goofiness. These other abuse ads for example, could easily have been a segment of “Family Guy”:
I’m used to drunk driving commercials for example, both trying to traumatize a person as well as trivialize the situation with humor. The talking head against a white background PSAs have had their own kitschy value. So what do you think is the best method of putting forth a message, and are these types of advertisements appropriate to show in theaters? I can imagine the superb ironic value of one of these ads running before a James Bond film.