For the past 10 years or so, Pixar has been an unstoppable behemoth of an animation house. Every single movie they’ve made has been a blockbuster of massive proportions, and has further solidified their reputation of making quality films. Their next movie, the Brad Bird-helmed Ratatouille, is scheduled to hit theatres on June 29th of this year, and by all indications it should be another box office smash. But for some strange reason, word is slowly trickling out of the Disney camp that the higher-ups are worried about this movie. They’re worried that they don’t know how to market it. They’re worried because Cars didn’t live up to its initial projections. They’re worried that the movie will be overshadowed by the huge number of blockbusters planned for release this summer (incidentally, Erik Davis at Cinematical agrees with this sentiment). Well you know what? I’m not buying any of it!
I remember the exact same crap being said about Finding Nemo. People were saying it would be the first failure for Pixar. It ended up blowing open the box office and still holds the record for DVD sales. I thought Cars was perhaps the weakest Pixar film to date (certainly, concept-wise it was the weakest), and hey, guess what… it still made $244 million! I simply can’t see Ratatouille flopping. If anything might hurt its performance, it could be similarities to the Dreamworks/Aardman flick Flushed Away, which was a commercial dud. I still say that the Pixar name alone guarantees that parents and their kids will come out in droves… not to mention all the Pixar fanboys!» Related Link: Cinema Blend