MoviePass Increases Monthly Fees, Limits Access to New Releases

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I’m sure this will surprise absolutely no one but it looks like the end is definitely nigh for MoviePass, the so-called “Netflix for movie theatres” subscription service. Over the past couple of months there has been a lot of talk about how the company is continuing to burn through money at an alarming rate and their stock has plummeted accordingly. With some 3 million users in the U.S. seeing a movie a day for $10 a month, that is probably to be expected. An attempted pivot into movie distribution was also unsuccessful, although their choice in movies (the recent John Travolta bomb Gotti, for example) may be part of the problem. This past Friday they were forced to borrow another $6.2 million in order to help keep the lights on. By all accounts, it appears to be desperate times and now MoviePass has introduced some changes to their monthly plan in order to help reduce their expenditures. But is it too little too late?

According to Variety, MoviePass has increased their monthly subscription fee from $9.99 to $14.95 per month over the next 30 days. They will also restrict users from purchasing tickets to most major Hollywood blockbusters within their first two weeks of release. This comes just a few months after the company ended their unlimited movie offer and started offering new subscribers a four movie per month plan. They claim that this will reduce their cash burn rate by 60%, but will they lose all of their subscribers in the process?

It remains to be seen just how many people rely on MoviePass for brand new releases currently. There has already been plenty of frustration caused by the introduction of peak pricing for high demand screenings of new movies. Obviously if you are more interested in smaller indie releases and catching up on movies that have been in theatres for a few weeks, MoviePass is still a great deal. But with fresh competition from AMC’s own subscription service, AMC Stubs A-List, it is unclear if they can survive much longer. Are you still a loyal MoviePass subscriber or will you be jumping ship ASAP?

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  • Jameson

    I saw Eighth Grade last night with Moviepass, no issue. I’ll ride this out till the end. I have AMC near me but I have just as many non-AMC theaters (a lot which show indie/arthouse films) which accept Moviepass and so I feel if I subscribed to the A-List one then by design I wouldn’t want to see any movie not at an AMC. And, quite frankly, there aren’t enough interesting movie choices at AMC to warrant going 3 times a week.

  • Lori Cerny

    I feel bad for the subscribers getting locked out of films, but we all knew what they were offering was too good to be true.

  • Lori Cerny

    Just received an email from AMC.

    “Step up to star status and see a movie with us up to 3 times every week. There are no blackout dates. You could have a triple feature in one day or watch movies throughout the week.
    Choose from the latest slate of movies playing now or coming soon to an AMC near you. Our A-Listers get what they want. If you really, really like a movie, watch it again and again. Benefits reset every Friday morning, so you can check out the latest movies every week.

    Get it all for just $19.95/month (+tax). Buy with the confidence of our 12-month price guarantee and only a 3-month minimum commitment.”

  • Deven Science

    I’m a Cinemark movie club member. I only get one free movie a month for my monthly $8.99, but the 20% discount at concessions adds up over the four movies a month that I see.