MoviePass is Getting into the Film Distribution Game

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After operating under the radar for a few years, last August MoviePass suddenly became a major disruptive force in the movie industry, growing by 1.5 million users with a new monthly subscription fee of just $9.95. While some theatre chains like AMC have criticized them for pushing an unsustainable model, MoviePass themselves have continued to justify their existence, claiming that they are providing value to consumers while boosting attendance and concession sales. Now they are taking things one step further by launching a subsidiary called MoviePass Ventures with the goal of acquiring and distributing films. Mitch Lowe, CEO of MoviePass had this to say about the announcement at Sundance:


“We’ve experienced enormous success bringing people back into the theaters since our launch in August and with an influx of business from distributors, have proven the impact of our marketing over and over again, giving them an incremental lift in ticket sales… Given the successes we have demonstrated for our distributor partners in ensuring strong box office in the theatrical window, it’s only natural for us to double down and want to play alongside them – and share in the upside.”

They went on to say that they are not looking to compete with distributors, but rather to partner with them, using their marketing power to expose moviegoers to smaller independent films that they wouldn’t otherwise see. Up until now, the MoviePass service has been a money-losing proposition (selling movie tickets at a discounted price and eating the difference). The assumption has always been that they would be able to make money by collecting and selling customer data, but perhaps this will be another way for the company to turn a profit. Are you a fan of MoviePass and do you think this is a good move for them?

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  • Jake

    I’m sure those negotiations are going to go well with the theater chains.Why would they carry any movie being distributed by the same company who already pissed them off?

  • Lori Cerny

    Would love to use MoviePass, but just don’t have the time. I know, I know, even using it once a month would recoup the cost. Guess I be lazy.

  • Jared Kerr

    MoviePass is AMAZING!! I’ve saved hundreds of dollars already, if you have the option, it’s no-brained.