Some Theatres Are Refusing to Show Star Wars: The Last Jedi

swlastjedi

Disney may have a squeaky clean, family-friendly image in the eyes of consumers, but when it comes to the business world, it is a different perception entirely. The Mouse House has become one of the most powerful media companies in the world at least in part due to their use of strong arm strategies and cutthroat tactics. Theatre owners have been complaining for years now about the studio’s strict demands for theatres showing the latest Disney blockbusters, which includes requirements on the number of weeks they must be shown and a higher then normal percentage of the profits. Now some theatres are reportedly taking a stand and refusing to show Star Wars: The Last Jedi because the demands have simply become too much. Hit the jump for more details.

According to the Wall Street Journal, theatre owners are calling Disney’s demands for Star Wars: The Last Jedi “the most onerous they’ve ever seen.” The top secret terms supposedly state that Disney will take 65% of the revenue from ticket sales (most studios generally take 55% to 60% domestically) and the movie must play in their largest auditorium for at least four weeks (the usual Disney requirement is two weeks). If they break any part of the agreement, Disney’s take will increase to 70%.

As a result, some theatres have decided not to show The Last Jedi (although most probably still will). It is the smaller theatres with only a few screens that will be hurt most by the demands, because they cannot afford to have one screen locked down for an entire month over the busy holiday season. This isn’t the first time exhibitors have complained about Disney. When The Avengers: Age of Ultron hit theatres in 2015, the studio placed strict rules on the ticket prices and the number of matinee screenings to maximize the amount of money being made. What do you think, are these terms unfair or is Disney completely justified in what they are doing?

Around the Web:



  • Connor

    Don’t want to beat a dead horse but this truly is click bait.

  • Sean

    Not sure I agree but okay.

  • ONV

    How is this click bait? The headline fits the article — ??

  • Ronaldo M.

    This is the fucking mouse house at its’ worst!

  • Lisa V Benson

    Ouch! I don’t blame the small theaters for not showing.

  • Skewed_View

    No kidding! With a title like “Some Theatres Are Refusing to Show Star Wars: The Last Jedi” I was expecting to read a story about how some theatres are refusing to show Star Wars: The Last Jedi!!!
    Total frauds working here.

  • 1138sw

    You guys are serious? I thought the title matched the content of the article. Hope you guys know what “Click Bait” means.

  • 1138sw

    Not surprised, have friends that worked at Disney and they say it’s a Sh#@t Storm of a place to work and the top brass practice really skeevy stuff.

    Wish more theaters would boycott the movie and really put them in their place. They’ve become way to much of a monopoly in this country owning some of the most profitable movie franchises. Me think they way to big.

  • Martin S

    Wooosh!

  • Beat_C

    Skewed_View was being sarcastic.

  • Flo Lieb

    The force is strong with these ones. A rebellion they shall start. Hmhm.

  • 1138sw

    That’s sarcasm? Needs some work on that.

  • 1138sw

    More like Whaaaat?????

  • Indianamcclain

    I wish Arclight had boycotted them when Disney blackmailed the theatre to break their contract with Hateful Eight.