Uh oh. Looks like we’ve got yet another original content provider about to enter the streaming TV marketplace and, believe it or not, it’s a company that Netflix, Hulu and Amazon might actually have reason to fear. Apple has long been rumoured to be developing some original programming for Apple TV and iTunes but now we finally have some concrete evidence that this is happening. Multiple sources are reporting that they are currently in production on a six-episode scripted series that is being executive produced by and starring legendary rapper and business mogul Dr. Dre. It is described as a dark semi-autobiographical drama and the supporting cast is said to include Sam Rockwell and Mo McCrae (Murder in the First). Hit the jump to find out what else we know.
According to THR, Apple is reportedly producing a top-secret scripted series starring Dr. Dre called Vital Signs, a semi-autobiographical show with each episode “focusing on a different emotion and how Dre’s character deals with it.” It is a half-hour show but it is not a comedy, instead it is said to be chock full of violence and sex (including an extended orgy scene which was reportedly filmed last week). All six episodes were written by Robert Munic (Empire) and directed by music video helmer Paul Hunter (Bulletproof Monk).
While this might seem like an odd starting point for Apple’s original programming, it makes sense for a few different reasons. First of all, Dr. Dre is actually an Apple employee after they acquired Beats for $3 billion back in 2014. They are also obviously hoping to capitalize on the success of Straight Outta Compton and Empire, but the subject matter is a good fit since the show will reportedly be distributed through Apple Music. What do you think? Does Apple have what it takes to compete with Netflix and is this Dr. Dre original series a good place to start?