James Cameron Pushes for More Aggressive Use of 3D


It’s been a while since James Cameron has reprimanded Hollywood for not using 3D to its fullest extent, but he was back at it again during the 3D Creative Summit in London this week. He delivered a pre-recorded talk about the current state of the format and insisted that many filmmakers still aren’t pushing the limit of what is possible. He praised Ang Lee, Martin Scorsese and Alfonso Cuaron for their recent 3D films, insisting that 3D needs to be a part of the production design process from the start. He also railed against post-converting films that were not originally intended to be 3D, which he claims cheapens the medium and doesn’t add value for moviegoers. Here are a few other quotes from his talk:

“The best work has been done by confident filmmakers like Ang Lee, Martin Scorsese and Alfonso Cuaron… They are confident so they didn’t worry about asking questions, and there are no dumb questions. Ask questions on day one and two and go nuts on day three.”

“Some filmmakers are too conservative. I think I was maybe even too conservative on Avatar. I’m going to go deeper on the Avatar sequels.”

“Spectacle is spectacle whether it’s 2D or 3D. For drama, the 3D effect can be electrifying. Intimate scenes really pop, they’re more powerful.”

Cameron wasn’t the only one pushing the idea that 3D should also be applied to non-action movies. Jean-Pierre Jeunet used 3D for his most recent film, The Young and Prodigious T.S. Spivet, and he also delivered a talk of his own. According to Jeunet: “For 3D, it’s more comfortable when the film is slow. I don’t think 3D is good for action movies.” He also claimed that Hollywood’s focus on the blockbusters is killing 3D.

There was a lot of discussion about using 3D to enhance emotional moments and increase audience involvement, but the problem is that studio execs aren’t necessarily willing to invest extra money in smaller movies to make them 3D. Still, with audiences losing interest, something needs to be done to keep people fired up about the technology. What do you think, is there still a bright future for 3D cinema? Would you like to see more dramas shot in 3D?

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  • Indianamcclain

    I’m so tired of 3D. Unless its something like Gravity, I try to avoid 3D. Also, I’m really sick of IMAX 3D. I was really looking forward to seeing the new Godzilla in IMAX, but since its 3D I’ll just catch it on a regular screen.
    But a drama could be an interesting choice for the medium. At least it’ll be something we haven’t seen before.

  • Yes, it’s all about immersion and spectacle, but the simple fact is that putting on the glasses is adding a barrier, not drawing me in. And also the brightness issue is still a thing, why?

  • kyri

    shit I didn’t know Godzilla was 3d.. [ PASSS ]. unless it gets a 5star review by frankie

  • Bas

    Cameron created a monster and now he has lost control over it. Seclusion by submarine in 5, 4, 3, ……..