It would seem that whenever the occasional female-centric blockbuster hits theatres, the same conversations always eventually bubble to the surface: men mutter about how bad it looks while women wonder why they don’t get more of them. The box office has shown time and again that women are a bankable demographic (Sex and the City and The Twilight Saga are proof of that), and believe it or not, a 2012 MPAA report shows that women make up a slightly larger percentage of the overall moviegoing public than men. That would seem to go completely against the fact that male-oriented films currently dominate the cinematic landscape. So why aren’t studios making more movies for the ladies?
There is a generally held belief that women will go to see movies targeted at men, but men will never in a million years be caught dead seeing a movie that is aimed at women. In practice it seems to be true, but it’s hard to prove since women generally have so few other options to choose from. On the other hand, last year saw a handful of very successful movies with strong female leads including The Hunger Games, Brave, Prometheus and Zero Dark Thirty, all of which brought in plenty of moviegoers from both sides. Perhaps more movies like this would help solve the dilemma. What do you think? Are there enough movies being made with women in mind? Are men unfairly biased against movies that revolve around characters of the opposite sex? Can movies like The Heat and Bridesmaids help change the gender imbalance in Hollywood? Give us your thoughts here on Open Forum Friday.