The big screen adaptation of Ayn Rand’s Atlas Shrugged may have bombed in theatres, but the film’s producers were still holding out hope that maybe the movie would find an audience on home video. After all, the adaptation was planned as a trilogy, and when the first film failed to break $5 million at the box office it looked like the next two parts might never get made. Alas, it appears that Atlas Productions have shot themselves in the foot yet again, as they have announced that the DVD and Blu-rays will be recalled after hitting store shelves last week due to a misprint on the back cover. So what could be so damning that it would require a complete recall of the product? How about a synopsis of the film that completely contradicts the ideas conveyed in the book?
According to the movie’s official website, Atlas Productions LLC will be replacing over 100,000 title sheets for the film in order to correct the following statement: “AYN RAND’s timeless novel of courage and self-sacrifice comes to life…”. As it turns out, self-sacrifice is one of the very things that Ayn Rand was against, and the book promotes rational self-interest and the pursuit of one’s own happiness above the common good. Harmon Kaslow, CEO of Atlas Productions, had this to say about the snafu:
“As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset… and we have every intention of making it right… To those that purchased the flawed cover, congratulations are in order. You’ve inadvertently got yourself a real collector’s item there.”
Congratulations, indeed. If you already bought the DVD or Blu-ray, you can request a new insert sheet, free of charge. The rest of us can just sit back and look amused as we wonder how such a giant mistake can possibly slip by unnoticed. What a slap in the face to the few hardcore fans who are actually supporting this film.