Contrary to popular belief, it appears that non-American audiences have no problem embracing a superhero named Captain America. This past weekend, Marvel’s Captain America: The First Avenger opened in China and grossed a solid $5 million, putting its international box office total at somewhere around $178 million. The foreign gross has now surpassed its domestic take, which is approximately $173 million and not likely to grow beyond that. While almost all of today’s blockbusters actually end up making the majority of their money overseas, many people thought that a hero named Captain America would be a tough sell in other parts of the world. They have been proven wrong. Chris Evans for president?
Due to marketing concerns, Paramount and Marvel reportedly offered foreign distributors the option to release the film as “The First Avenger” in their respective countries. However, the vast majority stuck with the full title due to the comic’s strong brand recognition. Only Russia, Ukraine and South Korea opted for the alternate title.
G.I. Joe: The Rise of Cobra is another movie that was predicted to do poorly in other parts of the world, but it ended up bringing in an equal amounts domestically and internationally back in 2009. Perhaps foreign viewers are getting behind these films because their own countries simply do not offer the same level of spectacle on the big screen. One thing’s for sure: 3D is a lot more popular overseas, which means Hollywood studios are going to continue to try to cater to the international audiences where possible. Are you surprised that Captain America did so well with non-American viewers?