We don’t post too many video game trailers here on Film Junk (although we do occasionally discuss them on the Game Junk Podcast), but this new Dead Island teaser trailer clearly seems to be getting a lot of attention within the movie blogosphere as well. Which makes sense because it is a video game with zombies… and as we all know, film geeks love zombies! But even if you’re getting sick of chopping up undead hordes in games like Dead Rising and Left 4 Dead, the Dead Island trailer might catch your attention because it does something a little different. It attempts to be artistic and plays out like a short film. But is it as mindblowing as everyone says it is?
Ever since a Gears of War trailer used the Gary Jules cover of “Mad World” (from the Donnie Darko soundtrack) a couple of years ago, video game developers have started to realize that slow mo sequences and atmospheric music makes a much stronger impression than rapid fire editing and nu-metal. But now that everyone is doing it, it’s starting to feel a little bit cliched. I won’t deny that this is an effective trailer (even though it tells us nothing about the actual gameplay), but I do think it’s only getting praised because it is advertising a video game. If this was a movie trailer, it would be laughed out of the room. What do you think, is this a masterpiece of marketing, or just kinda cheesy and about a minute too long? Dead Island will be released sometime in 2011; check out the trailer after the jump.