There has been some minor shuffling going on with a few summer releases this week, and the end result is that the upcoming Steve Carell / Paul Rudd comedy Dinner for Schmucks has been delayed by a week. It all started with Universal bumping up the Zac Efron drama Charlie St. Cloud to July 30th, which caused CBS Films to delay their modern Beauty and the Beast remake Beastly to March 2011. Paramount then decided to relocate Schmucks to the July 30th slot, since neither Charlie St. Cloud nor Cats & Dogs: Revenge of Kitty Galore were likely to be in direct competition with the comedy.
It certainly seems like a good move, considering that Dinner for Schmucks was also slated to go head to head with the Angelina Jolie action-thriller Salt on July 23rd. However, the most likely reason for the move was probably to keep the film as far away from Inception and The Sorcerer’s Apprentice as possible. I’m still not quite sold on Dinner for Schmucks, but since it is one of only three major comedies coming out this summer (along with Get Him to the Greek and The Other Guys), I suspect it may still generate some decent business. One thing’s for sure… it is highly unlikely that it will be this summer’s equivalent to The Hangover, even though Zach Galifianakis is involved.