Here’s an open question for you: when it comes to advertising, are there any lines that shouldn’t be crossed, or are there things that shouldn’t be done in order to sell a product? DirecTV recently put out a somewhat disturbing ad that’s got more than a few people up in arms because it brings comedian Chris Farley back from the grave in order to hawk their satellite TV service. And before anyone asks, no, it has nothing to do with his brother Kevin Farley, who bears an uncanny resemblance to Chris.
The commercial in question replays a scene from Tommy Boy featuring Farley doing his “Fat Guy in a Little Coat” routine, but with new footage of David Spade spliced in. This isn’t the first time this type of thing has been done (the Audrey Hepburn commercial for The Gap and Volkswagen’s Gene Kelly update, for example) and in each case, it always seems to draw criticism. Here David Spade is getting a lot of flack for supposedly cashing in on his dead friend, but Farley’s family obviously must be getting paid for this as well. With that in mind, do you think this is wrong, or is it merely an effective advertisement that has got people talking? Watch the full commercial after the jump and judge for yourself.