It’s no secret that we’re eagerly anticipating Neill Blomkamp’s District 9 here at Film Junk, but I have to admit that up until the first trailer was released, I wasn’t quite sure what to think of the early marketing. They decided to go with a viral campaign that played up the alien rights angle, but when the D-9 website launched, it was so overloaded with information that I couldn’t make heads or tails of it. Now that we know a bit more about the movie, it’s all starting to come together nicely.
The most recent print ads to be released are a bunch of outdoor pieces on billboards, bus shelters and the like, and I think they are pretty clever. I can only imagine what someone who isn’t aware of the movie might think about a sign that says “Bus Stop for Humans Only”. When the marketing for a film not only raises public awareness but also adds to the story and helps explore the themes of said film, I don’t think you can ask for anything better. Check out a few more pictures after the jump, and visit the District 9 Flickr account.